The Covid-19 pandemic has changed many things in our lifestyle , in our business life , and within the fashion supply chain where we work for several years. Many lost their jobs during the pandemic thanks to the closure of the many companies, thanks to cost-cutting done by small-size to big-sized companies within the manufacturing sector to the retail sector. Many steps into doing their own business - when there's no way of getting a replacement job. many of us are looking to start out a business within the textile and apparel sector.
In today’s post, we've brought an interview post with Mr. Ajay Ajmera, the founding father of Ajmera fashion, based in Surat, India. He has answered common questions asked by newcomers, aspiring entrepreneurs or want to open a store (online marketplace or off-line store) in saree business.
Saree is one among the staple products in Indian women's wear and it's an enormous market everywhere India. albeit you're not within the textile and apparel business and don’t have much idea in textiles, you'll read the business ideas associated with textiles. The questions are mainly associated with starting a saree business in India.
If you're curious about starting your saree business and any quite clothing retail business, read the subsequent interview. you'll get helpful guides from the subsequent Q&As.
How do I start a saree business with alittle start-up capital?
I are connected with thousands of small and large businessmen today and have been helping them grow. Often people come to me and question this.
I honestly believe that each business starts small then it are often taken further to the peak with diligence . for instance , if you've got to scale a mountain, then first you've got to require your initiative at rock bottom with the trail getting steeper, however slowly but steadily you'll reach your destination taking one step at a time. If you commence any work today, it'll start small but after a couple of days an equivalent small initiative will begin to grow, the necessity is simply to figure with passion and dedication and a drive to enhance one’s self. We at Ajmera Fashion believe no amount of capital is little , alittle amount of 15 – 20 thousand rupees is enough to start and here at Ajmera Fashion we'll support you all the way.
Image from- ajmerafashion.com
What are the wants to commence or venture into the saree business?
One must have an honest understanding of the market they want to sell to and a transparent business plan in mind. Beginning the sarees business means you purchase goods from a saree wholesaler or manufacturer and sell them in retail.
To make a profit in saree business, you've got to stay this stuff in mind-
● devour rock bottom cost
● Take full care of product quality and style
● Sell goods to your customer with an inexpensive margin to extend customer loyalty and repeat business
Where can we buy goods (Sarees in volume) after taking care of those things?
There is no better place for this in India than Surat. it's the most important textile market within the country. Here you'll find goods in every range, every quality and desired quantity. If you're beginning a replacement business or want to expand your saree business, then you're quite welcome to hitch our family at Ajmera Fashion.
Is it necessary to possess a retail outlet for sarees or other ladies wear?
No, you'll do that business from your home too.
In association with Ajmera Fashion, many of us started this work from home and later opened their shop. If you would like , you'll buy some goods and sell them within the markets or on the footpath or within the haats within the village. you'll even have door to door marketing wiped out your required market.
For example, Ganeshji of Supaul (Bihar) started his business from home by investing Rs. 50,000 and during a few months with the proper marketing, and sales, he successfully opened a showroom of his own.
Do we physically need to come to Surat to get the products or can we get the products sitting reception too?
As far as Ajmera Fashion cares , we will send catalogues and a rate list via WhatsApp to you regardless of which a part of the planet you're in. Following which you'll place your order after seeing it. However, coming to ascertain the products for yourself is your choice entirely as I understand that a lot of people are weary and slightly scared of buying online thanks to there being many fraudulent companies in Surat.
Will there be any difference within the rate with us buying it in Surat versus ordering on the phone?
No, rates are fixed, you'll take goods by any means, the sole additional cost are going to be the transport/courier charges.
Can we even have our own design?
Yes, for this you've got to order a minimum of a minimum of 500 pieces.
Can we add any value to sarees? Like - having a separate border?
Yes, and for this you simply need to buy the additional material, no other quite charges are going to be added.
How much profit can we make within the saree business?
If you're selling sarees or other clothes during a good showroom, then the products are sold at almost double the worth . If you're performing from home, then you'll add on a minimum of a 25% to 30% margin.
For example, you'll easily sell a 100 rupees sari for 125-130 rupees thus a 25-30% profit per saree.
Will there be any colour bleed problem with the sarees?
We guarantee there'll be no colour bleed issue with our products. Nor will any of the sarees shrink after any number of washes.
What is the worth range for the sarees you have?
We have a good range which starts from just Rs 45 and goes up to Rs 5000 per saree.
What are often found here in Ajmera Fashion?
Ajmera Fashion boasts an outsized variety comprising of Printed Regular Sarees, Printed Fancy Sarees, Designer Sarees, Cotton Sarees, Silk Sarees, Ethnic Regional Sarees, Fancy Kurtis, Simple Kurtis, Palazzos, Leggings, Fancy Lehengas, Wedding Lehengas, Bridal Wear, Gowns, Salwar Suits, Menswear, Kids Wear, Lingerie, Nightwear and therefore the list goes on, with new additions nearly a day .
Anything else you'd wish to mention to our readers Mr. Ajmera?
Just keep a few of things in mind with any business.
Never cry about your circumstances… if you would like to figure , you've got to try to to it and may roll in the hay . Nobody goes to prevent you. you're your biggest enemy and your greatest friend as nobody knows you better that you simply .
Never seek business advice from an unsuccessful man as all you'll get from them is negativity, mention business to a successful businessman as from them you'll get inspiration.
Do not be afraid to start out . once we drive, the sunshine of the car tells us only 10 meters or 20 meters ahead, but people travel thousands of miles with the hope of an equivalent light, if you think in your work you'll definitely attain success in it.
Image from- ajmerafashion.com
About Ajmera Fashion:
Ajmera Fashion is that the leading manufacturer and wholesaler in Surat. they provide a Franchise option in other cities. the standard of their textile products are beyond anything anyone offers within the market at a reasonable price as they manufacture themselves, thus there's a greater margin of profit on all the products for anyone buying from Ajmera Fashion. this is often a corporation which will hold your hand from the very beginning of once you have a vague idea in fixing your complete business with advice and consulting all the way through with no extra charges for an equivalent . this is often a corporation that desires to form a change, a change for a far better , more self-reliant and stronger India.
Ajmera Fashion have found out their own helpline and order placement portal which deals with customer everywhere the country, with multilingual tele-callers and executives to guide new clients on the way to found out their business, to elucidate how the textile industry works and the way to line their margins to make sure maximum profitability for themselves.
Ajmera Fashion features a strong online presence with their popular YouTube Channel which currently has 154K Subscribers and over 2,00,00,000 views from the multiple videos that are posted. they need videos in multiple languages as well; Hindi, Tamil, Telugu, Kannada, Marathi and Gujarati to cater to the various diaspora of the country.
The channel includes business start-up videos to assist people that want to start out a business or want to maneuver from employment to self-employment, other videos include factory visits of how sarees are made and therefore the printing . the most audience are the Indian housewives who Mr. Ajmera believes are the strongest untapped growth sector within the country.
The company was founded by Mr. Ajay Ajmera who had set foot within the golden city of Surat with the thought of creating his thanks to the land of dreams Mumbai (Bombay in 1992) and making a reputation in Bollywood, little did he know that he was close to make waves of gargantuan proportions during a very different industry. during a twist of fate Mr. Ajmera landed up in Surat and began working as an Agent within the Textile Industry in Surat about 25 years ago following which began alittle traditional Marwari company.
What began as alittle traditional closed corporation is now a mega establishment, Ajmera Fashion travel by Ajay Ajmera, his relations , core management team and his relatives as Mr. Ajmera likes to call, of over 300 employees.
For more information about starting business with Ajmera fashion, you'll contact them.