Introduction
Production Merchandising may be a function of multiple activities performed by an individual which are either parallel or inter connected. a number of them are interdependent et al. are independent of every other. Merchandising involves planning and execution of the export order with the proper place, at the proper time, within the right quantities, at the proper price. it's concerned with all the activities necessary to supply buyers with the merchandise they need to shop for and when and where they need it and at prices they will afford and are willing to pay. Hence it involves making execution plans, understanding the buyers need regarding quality and price , follow from running order, effective communication with buyer. The term ‘Merchandising’ has always been a magic word and hot pick of the cake within the field of apparel and fashion merchandising. Most of the persons who want to pursue a career within the apparel field want to become a merchandiser. What makes this such a lot attractive and important is—reputation, responsibility and career growth.
The functions of production merchandiser are often summarised as:
Over the years of the expansion of merchandising as a discipline within the apparel export industry, there are many changes within the job profile of the apparel merchandiser to perform these functions. it's charges from an easy to a way more complex job transcending most departments and functions in an apparel export house. This has led to a change within the skills required for the work and evolution of the discipline of export merchandising. Merchandising has been to an outsized extent a function which was never clearly defined not distinctly performed within the Apparel export industry. On one hand the merchandiser had the work of getting orders and execute them; donning the role of production coordinator within the same breath.
Functions of production merchandiser
1. development
Product development is that the business policy of the organization which incorporates the event of the new designs and designs within the organization. This activity brings the more business to organization, by showing pro-activeness in design development buyer also impress. The role of production merchandiser during this activity plays vital role. Production merchandiser must keep update to buyer time to time about the merchandise development done by organization. Motivate the customer to offer the planning development to the organization rather than doing themselves. Whenever buyer visits to the organization, presentation of latest colour, prints, embroidery patterns and desk loom developments is completed by production merchandiser. To present new designs developed by development department. attempt to convince the customer to pick the designs from presentation. a really good presentation and convincing ability of production merchandiser brings more business to the organization.
2. Sampling
Sampling is one among the most processes in Garment manufacturing and it plays vital role in attracting buyers and confirming the order, because the buyers generally places the order once satisfied with the standard and responsiveness of the sampling. Sampling is that the most vital and most vital stage of fashion merchandising. Sampling department makes samples on the idea of the specification and requirement by the customer . Sampling in merchandising could also be defined as “The concept, perception and concepts of dressmaker developed into product samples, in systematic stages of development , with technical and quality clarity during a development.” The role of merchandiser plays the crucial role because the follow from the samples is vital aspect. Buyer passes some comments to the merchandiser after submitting the sample. These comments are needed to know and communicate with the sampling department. Get changes from the sampling and resubmit to buyer. Follow up with buyer to urge approvals of the sample.
3. Costing
Costing is that the very dynamic process, and it's the foremost important function performed by merchandiser. Merchandiser should have knowledge of costing and it’s calculations. While calculating the value of the garment merchandiser keeps following things in mind.
Fabric consumption
Trims
CMT
Value added services: printing, embroidery, washing, applique
Testing
Transportation and logistics cost
Profit of the manufacturing organization
Currency rate of exchange
The role of merchandiser doesn't end only after calculating the value , but after quoting the value merchandiser got to negotiate with buyer on cost of the garment.
4. Planning (Time and action calendar)
Production merchandising is an interdependent activity. Successful merchandising is outcome of effective preparation and follows from time and action calendar by all departments. Time and Action Calendar or TNA, a most vital jargon utilized in fashion merchandising, it's an efficient way of coordination and following from important milestones in preproduction processes to make sure timely delivery within stipulated delivery date. Despite claims of being practically in use by most buying and manufacturing organizations, the follow-up of orders/styles during the pre-production processes aren't fool proof and there are several myths which require to be redressed claims. Production merchandiser prepares the TNA by keeping things in mind like production capacity, time interval of buyer, holidays etc.
5. Communication
Communication may be a most vital aspect of any export order process. In production merchandising there are various tools wont to communicate with buyers so as to proceed further in export order like quality manual, order , packing list, colour way communication, style no. tech pack. Buyer communicates each and each aspect of on-going and future style with merchandiser only. Merchandiser must be ready to communicate with buyer and with internal departments effectively to process the export order effectively. There are several modes of communication like telephone, email, actual meetings, fax etc. merchandiser must conscious of etiquettes to use these modes of communication.
6. Coordination
Coordination is that the major aspect of fashion merchandising, one got to coordinate with all the departments within the organization and out of doors the organization so as to run the export order successfully. Coordinating with other department is that the one among the main responsibility of a production merchandiser. A production merchandiser has got to coordinate with the opposite departments so on complete its job and to following the assembly activities. Factory merchandiser uses different formats and documents to coordinate within the factory like BOM, production file, tech pack. a number of them are got to create by factory merchandiser a number of them are provides by buyer. this sort of coordination mentioned as internal coordination. Production merchandiser must coordinate with buyer as buyer also takes the follow up from merchandiser. Merchandiser provides the formats to the customer like production status report, packing list, TNA etc.
7. Sourcing
For garment export house fabric and trims are the staple which must be outsourced. Sourcing is essentially determining the foremost cost efficient vendor of materials, production, or finished goods at the required quality and repair level. it's closely associated and a crucial a part of apparel merchandiser’s responsibility. Materials basically include yard goods which will be cut and converted into the clothes . Not only does the material need to be appropriate and suited to the garment design and end use but it must even be made available at the precise time when it's needed. Thus, lead times play a crucial role within the sourcing and placing orders for the materials required for the assembly . Lead times required from a supplier can vary from as little as fortnight to the maximum amount as nine months. Trims are all the materials aside from the yard goods that are required to form up a garment. Findings require an equivalent careful planning because the yard goods . As soon because the fabric is within the stores, then only the sourcing of the threads start because the color of the thread must match the buyer’s requirements. The ordering of the threads must be complete by the time fabric is cut able to be feeded to the stitching lines. Sourcing department along side apparel merchandiser plays the vital role to execute and shipment of export order successfully. Merchandiser must confirm that each one approvals associated with fabric and trims should be coordinated with the sourcing department in given timeframe.
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