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What is the Basic Qualifications of a Merchandiser?

Updated: Jun 28, 2021

A merchandiser is that the one who is involved within the entire process related to the event of a product. A merchandiser is liable for product appearance also as for the availability in various store designated to them. The duty of a merchandiser is to figure closely with manufacturers and suppliers. they have to make sure that promotion of a product or service is such it increases sales over a group period of your time .


Job opportunities are numerous for a merchandiser thanks to the constant requirement of skilful professionals across the state . Good merchandisers are expected to possess good communication skill, time-management, multi-tasking, analytical approach and artistic abilities. they will enter a spread of sectors like fashion, residential, supermarkets, entertainment, publishing houses etc. Merchandising may be a key role in any workspace because it affects the profitability of a corporation leading to its success or failure.

Basic Qualifications of a Merchandiser.

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The Basic Qualification’s which is very essential to become a Merchandiser.

An individual must meet a particular set of eligibility criteria to become a successful merchandiser. inspect the pointers mentioned below that require to be satisfied before entering the planet of merchandising.


The candidate must have completed class 12th or its equivalent in any stream from a recognized board of education.


1.The aspirant must have completed his/her undergraduate degree in design from a recognized university or college.


2. Certain companies also recruit candidates who have completed a diploma in merchandising.


3. If a student has completed post graduation he/she gets access to more and better opportunities. 4. Good command in English and sufficient knowledge of technical terms for accurate and efficient communication. 5. Good knowledge of fiber, yarn, Fabric, Dyeing, Printing, Finishing, Dyes, Colorfastness, Garments production, trims etc. 6. Clear conception of the usual potential quality problems in the garments manufacturing. 7. Good knowledge of the usual raw materials inspection systems & garments inspection systems. 8. Knowledge of the destination country duty rates, customs regulations, shipping and banking documentation etc.

Types of Job Roles Merchandiser


Aspirants willing to pursue a career as a merchandiser can look out for various alternatives and career options. Few of them are listed as follows.

Visual Merchandiser: The duty of a visual merchandiser is to create eye-catching product displays, designs and store layouts in order to capture the attention of the consumers.

Merchandiser: The duty of a merchandiser is to work closely with both manufacturers and suppliers. They promote services and products to increase sales over a period of time.

Retail Merchandiser: A retail merchandiser works closely with company buyers. They maximise profitability by monitoring and predicting sales trends and controlling stock levels.

Fashion Merchandiser: A fashion merchandiser forecasts the popularity of clothing as per the trend and determines the price for selling the clothing to retailers.

Retail Buyer: A retail buyer is responsible for selecting, planning and purchasing quantities of merchandise and goods that are sold in retail stores.

Retail Store Manager: A retail manager is a person responsible for the management and for the day-to-day operations.

Employment Opportunities for a Merchandiser

Check out the areas listed below that provide employment opportunities to the skilled and proficient merchandisers from all across the state .


  • Retail Establishments


  • Department Stores


  • Museums


  • Various Outlets


  • Galleries


  • Supermarkets


  • Fashion Stores

Top Colleges to pursue career as Merchandiser- Here

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