While retail merchandising covers an entire array of tactics you would possibly apply to using products and store layout to drive sales, visual merchandising focuses specifically on how your products are presented and displayed. It includes everything from product displays to signage and lighting. Visual merchandising is a chance to urge creative without losing sight of the last word goal of your efforts: sales growth.
If this is often a touch scary to you, don’t worry, we've a bunch of visual merchandising tips to assist you start .
Keep the customer In Mind
As with your broader retail merchandising strategy, you’ll want to stay your ideal customer in mind. attempt to create displays using lighting other visual elements to make an experience that caters to the customer’s unique personality and values.
Engage all of the Senses
It’s common for a replacement mercantile establishment owner to focus solely on visual elements like displays with some audio added within the sort of in-store music. However, that only accounts for 2 senses, sight, and sound. Humans have five senses that you simply can leverage to influence and make an unforgettable experience.
An interesting idea along these lines is that the use of scent, especially around merchandising displays. this concept isn’t just applicable to the planet of beauty or fashion merchandising. If you sell outdoor sports equipment , you'll try using woodsy scents sort of a pine forest or the smell of a campfire to draw a client into the experience.
Don’t knock this until you are trying it. Our sense of smell is powerfully linked to memories and emotion. In fact, studies have shown that 75% of emotions are triggered by smell, which is linked to pleasure, well-being, emotion, and memory. Bake this into your marketing strategies and run with it.
Strategic Product Placement
A shopper’s energy and interest levels fade as they move through your store. to require advantage of this in your in-store merchandising, place your newest, trendiest, or best selling items near the front of the shop . This ensures that they see what you would like them to when they’re most engaged.
You might put your on-sale or low-cost items towards the rear of the shop in order that there’s an opportunity a bargain-hunter picks up a full-priced item along the way – or a client picks up a bargain item as eleventh hour impulse buy. See, it works both ways. Your customers will help provide the cues.
Keep Things in Rotation
You should rotate your displays every few weeks to make sure that you’re regularly showing fresh product displays. this is often very true if you arrange products or create displays supported a seasonal theme like holidays or back to high school .
Display rotation also gives you more freedom to experiment. Come up with a design hypothesis about what might increase sales and test it via your displays. If it doesn’t work, repeat the method with variations. Don’t worry we’ll talk more about the way to create displays later within the article.
If You Sell Apparel, Use
If you sell apparel and have the budget, use mannequins to assist sell merchandise. Sometimes a client just can’t imagine how they might look during a particular piece of clothing and that they don’t have the time to travel into a fitting room. Mannequins help solve this problem and may be the push a client must make a sale .
Focus on Upgrades and High-Value Items
In any business, there’s always a chance to upsell. thereupon in mind, focus your visual merchandising efforts and budget on pushing those costlier products. for instance , setup a display of higher-priced dress shirts and suits next to your cheaper options.
Also Read.. What is Retail Merchandising?
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